Les Viaduc des Arts branding project. Key audience: National and international tourists, Parisians and anyone interested in the arts (26+).
A new logo and identity was created to capture the character, heritage and use of a railway viaduct in Paris.
The historic landmark features an upper walkway for outdoor leisure and sixty-four lower level brick vaults, featuring high-end traditional craftsmanship and contemporary works by French artisans.
